WHAT IS THE MARKETING INSIGHTS NETWORK?

The Marketing Insights Network is a free resource for credit unions of every size and every membership segment. Here you will find access to a Webinar Series with topics which are curated based on your needs and supported by free articles, virtual networking events and much, much more.

Upcoming and On Demand Webinars

box_1img

Back to Business Series: Introduction

June 25 – 11:00AM EST

This first webinar will set the stage for the series by discussing the marketing lessons we have learned during the shutdown.

We will cover:

  • The Importance of Member Feedback
  • How to Maximize Engagement with Your Members
  • Marketing in the New Normal
box_2img

Back to Business Series: The Importance of Member Feedback

July 9 – 11:00AM EST

We will cover the importance of collecting, analyzing and managing member feedback and how it can impact your member’s experience.

We will cover:

  • Ways to effectively collect and report member feedback
  • Coaching improvements to elevate the member experience
  • Leveraging feedback can inform your marketing, operations and communications strategy
box_3img

Back to Business Series: How to Maximize Member Engagement

July 23 – 11:00AM EST

Ways you can best engage with members to increase loyalty, promote your values and generate ambassadors for your brand.

We will cover:

  • How engagement is an interaction between parties
  • Ways to drive engagement in social media and other platforms
  • How leveraging your promoters can assist in your marketing and communications efforts
box_4img

Back to Business Series: Marketing in the New Normal

August 6 – 11:00AM EST

Maximize ROI as you and your members adjust to the new and everchanging normal.

We will cover:

  • How to reallocate your marketing budget for maximum efficiency
  • What media channels are the most beneficial
  • Investments you could make to set your credit union up for the near future and beyond